They know horses!.
When I called to ask for riding details I ended up talking to the gal about everything from instruction to the types of events they throw. She really knew her stuff and was a true horse lover. We exchanged past riding stories and I learned a lot about the different horses she had at the riding school. Right away I could tell this was the school for me.
All of the other places I called were short and snippy. Forget them. Horsemanship Academy is professional, thorough, and friendly ~ so I am on my way!