Demin boutique fits jeans for Downtown's discerning fashionista who like the look of "Euro.". In Short If you can dream it, you can do it to your denim. Internationally known for its "raw denim" material, G-Star brings its signature urban appeal to the Gaslamp Quarter with a fearlessly futuristic, spacious shop. Steel accents and perfect stacks of jeans from all the latest collections, but the shopping doesn't stop there. Friendly, fashionable staff can assist with personalizing jeans with embroidery, paints and other custom touches.